| Book
Reviews |
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This new section
will review study books for when you are ready for university, we will review
one book per month: February
2004 Marketing
Communications, strategies by Fill, 2004 This
book is a recommended read for those students studying marketing or business studies
at undergraduate level, postgraduate students on marketing related programs. Hall
is a principal lecturer in Marketing Strategic Management. The material within
the book is designed to help improve your studying and includes both case studies
and examples. Valuable teaching and learning experiences are included. In this
edition all chapters have been updated so that mini case studies are included.
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