| Book
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This
new section will review study books for
when you are ready for university, we will
review one book per month:
February
2004
Marketing
Communications, strategies by Fill, 2004
This
book is a recommended read for those students
studying marketing or business studies at
undergraduate level, postgraduate students
on marketing related programs. Hall is a
principal lecturer in Marketing Strategic
Management. The material within the book
is designed to help improve your studying
and includes both case studies and examples.
Valuable teaching and learning experiences
are included. In this edition all chapters
have been updated so that mini case studies
are included.
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